Reindeer Run Ad

This is an advertisement I created for Team Mercy. It is obvious that it is advertising a walk to raise money for breast cancer awareness. I used several tools to make this ad look better and to help emphasize the overall message of this ad. I used the drop shadow tool on the breast cancer ribbon and on all of the text. This gives the ribbon and text some depth. I also used the inner shadow on some of the text. This helps make the text stand out and makes it pop more. I also used the opacity tool which allows you to change the amount of visibility through your picture. I changed the opacity on my logo so that you could barely see the outline of the breast cancer ribbon. I did this because it shows the outline of the ribbon so that it doesn't look like it just cut off. The next tool I used was the text tool. I added text to my advertisement to let people know what I am advertising. I used the brush tool for the background. This allowed me to add the white snowflakes and stars to the background to make the ad look more decorative. This just makes the ad more appealing to the eyes. I used the move tool to move the text and the logo to make the ad follow the Z pattern. This helps make the ad more effective. I also used the paint bucket tool to fill in the breast cancer ribbon. This made the ribbon stand out more. I used the crop tool to crop my original logo to make it smaller  so that I could insert it on the bottom lower right hand corner of my ad. I also used the resize tool to resize the logo. The last tool I used was the shape tool. I used the shape tool to insert the ribbon on the background.

The audience for this ad is high school students. Since the audience is high school students, I used a lot of bright colors.      

Team Mercy Logo

This logo is advertising the Team Mercy Club. I used these colors not only because they are part of our school colors, but also because they look good together.
The elements I used in this logo help make it look more professional and neat. The first is lines. Lines make the logo look neat, organized, and professional. This makes the logo more appealing to look at.
The next is editing the text. For the Team Mercy title, I added a drop shadow to give it a little more definition to make it stand out more. For the "Jaguars Walk Together" part, I added an outer and inner glow to make that stand out as well. The blue background eliminates the amount of white space in the background. The yellow paw prints stand out because of the bright color. I made sure that the text was in the middle of the logo so that the amount of characters on each side is equal. Also, when drawing the paw prints, I purposely made the ones on the far left larger than the ones on the far right. They gradually decrease in size to add somewhat of a 3-D effect.

It's More Than Just a Pretty Face



Before

After

Looking at my before picture compared to my after picture, there is a major difference! The transformation of this picture is amazing. Before learning how to do all of this, I had no idea that this was possible. It give me a different point of view when I see magazine articles and pictures now. My perspective has changed so much. Before learning all of these techniques, when I saw a edited picture, I didn't always assume that it was edited. Many times, I caught myself thinking "I wish my face was as clear as that" or "I wish I could be that pretty".  After seeing all of the amazing things that can be done on Photoshop, I no longer think that. I know that nobody has perfect skin, nobody looks great every single day, and not everyone has perfect bodies like the editors make it seem.

All of this is an example of how society views physical appearances and body image. No one has the perfect body image, but society tries to portray it as if models and actors do. When someone sees a magazine cover with a supermodel, she has flawless skin, a skinny body, a beautiful smile, white teeth, tan body, etc. The list goes on and on. All of these things seen in a picture are edited. They aren't real and it's not possible to have a perfect body image. Society pushes people to look "perfect". With the thousands of dollars spent on makeup, the thousands of people that try weight loss pills and medicines, and the millions of people that go to the tanning bed on a regular basis, are all examples of people trying to live up to what the society wants to see. Many people focus on body image. They think that if they are tan, tall, skinny, etc., then they will fit in more or be accepted by society. The truth is that every photo seen in a magazine is edited in some way. It isn't real and people shouldn't try so hard to be that beautiful. If you think about it, it really isn't true beauty anyways, all it is is a bunch of editing and using Photoshop.

Two things I think I did good on are fitting my face on the picture and putting on eye makeup. I think this added to the overall effect of the picture. Two things I could have spent more time on are matching my skin color up better and blending the edges of where my face that is cropped on ends.